The Lush campaign in their shop windows in certain parts of the UK has been lambasted by Sussex Police Chief Constable Giles York.
The campaign is against what Lush describes as an ongoing undercover policing scandal involving officers going undercover to infiltrate protest groups. In the past officers have crossed the line and developed relationships with some of the protesters and even had children with them.
Lush has joined forces with the Police Spies Out of Lives campaign to push for more progress in the ongoing Public Inquiry into Undercover Policing and is encouraging customers to send a postcard to the new Home Secretary Sajid Javid but it insists this is not an anti-police campaign claiming it was not about front line police officers.
Giles York Tweeted: 'Modern Covert Policing is regulated & inspected giving effective, efficient options for tackling [the] changing face of today's most serious criminality. Transparency is key to public legitimacy and #Lush clumsily bring[s] focus to awful mistakes in our past that still affect victims today.'
Sajid Javid joined in the condemnation saying he never thought he would see a mainstream retailer running a public advertising campaign against the police.