Brighton & Hove is the 7th highest location in the nation for drownings involving intoxication.
Don’t drink and drown is a national campaign that warns drinkers to steer clear of walking by or entering water when under the influence of alcohol.
Research indicates that around a quarter of all adult drowning victims have alcohol in their bloodstream.
The campaign was launched following a string of tragic student drownings.
The campaign aims to influence people to make small changes in their behaviour and ultimately to cut down the number of drink related drownings.
The stakeholder in the night-time economy can play a big role in helping to prevent these deaths by showing a short hard hitting promotional film and key messages on screens, putting up posters and alerting services like the Resolve Beach Patrol if you see or hear of people going into or near the sea late at night.
The Royal Life Saving Society will be out and about promoting the campign on Friday 7 December. If you would like any promotional materials for your venue please get in touch.
To read more about the campaign and how you can help please visit the RLSS.